Best Latino Advertising Campaigns 2011
#4 H2oh! Drink – BBDO Argentina “Braids” – Cannes Lions 2011 Gold winner
Inviting the boyfriend to meet her parents is one of the most important moments for an adolescent. The family members grow braids or “trencitas” (like the girl) every time the boy makes the family member like him. The charming boyfriend is like H2Oh! – loved by the entire family.
Client: Pepsico Argentina
Brand: H2oh!
Title: “Braids”
Agency: BBDO Argentina
Executive Creative Directors: Rodrigo Grau / Ramiro Rodríguez Cohen
Creative Directors: Gabriel Huici /Jorge Ponce Betti
Copywriter: Roberto Espino
Art directors: Joaquín Campins / Frodo
Account Director: Daniel Albamonte
Account executive: Paz Goicoa
Head of TV dept: Verónica Zeta
Agency Producers: Rodrigo Lema / Carlos Cavaciocchi
Production company: Argentinacine
Director: Augusto Giménez Zapiola
Executive producers: Marcos Landajo / Nano Tidone
Photography: Julián Ledesma (Mex)
Editor: Leandro Aste
Post production company: Metrovision
Sound: La Casa Post
Music: Supercharango
Advertiser supervisor: Federico Bluthgen /Hernán Tantardini / Alejandro Laborde / Richard Rodríguez
H2oh! Drink – BBDO Argentina “Braids” – Cannes Lions 2011 Gold winner
NEXT>> #3 Axe Premature Perspiration – Ponce Buenos Aires
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